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Guidance for individuals, teams and departments

What you say and how you say it has a huge impact. This is what people want from every interaction with us:

  • make people feel safe and reassured
  • be fair and non-judgemental
  • be friendly and approachable
  • Be knowledgeable and confident. Demonstrate your professionalism at all times in all ways
  • Be kind and caring, supportive and empathetic
  • Actively listen and demonstrate belief
  • Be helpful but honest and really clear about the next steps. What is and is not going to happen)
  • Inform and motivate people into taking action
  • Be positive, but above all be human – don’t use jargon and always explain why
  • Build our brand into everything you do

How Corporate Communications can help you?

The Corporate Communications department are gatekeepers of our brand. We are responsible for governing WMP’s brand and maintaining WMP’s brand guidelines.

Corporate Communications will:

  • set the direction, outline our brand principles and make sure people follow
  • give others the right tools so they can do their job as an brand ambassador
  • make sure our brand is present or influences every touchpoint and applied to everything you do